Online Brand Protection in the Age of Keyword Advertising – AdWords, Google Ads and Trademark Liability in India
Every time a consumer types a brand name into a search engine, they are doing something instinctive and commercially significant: they are expressing brand preference. The search query “Hindware sanitaryware” or “MakeMyTrip flights” or “Agarwal Packers and Movers” is not a neutral information request it is a declaration of where the consumer intends to spend […]