The Concept of Well-Known Trademarks in India: Reputation beyond Goods and Geography under the Trade Marks Act, 1999
In the architecture of trademark law, not all marks occupy the same position. Most marks perform a single function – they identify the source of goods or services and distinguish one trader’s products from another’s. Well-known trademarks do something more. Through sustained use, investment and public recognition, they transcend their original commercial context and become […]
